Aflac Redesign

When Aflac decided to redesign their corporate and consumer website, Firstborn had the responsibility of not only creating a new design, but also of coming up with numerous 3d-rendered animated experiences using their well known duck.

The result is a playful yet informative website that communicates Aflac’s mission and advantages in a positive way, using “Aflacts” to educate employers and employees alike about the advantages of using Aflac.

Many of these “Aflacts” were interactive in unique ways. Using clicking or dragging, visitors could personally control the experience, thus directing their own learning experience.

In addition to the “Aflacts”, custom content for this redesign also included many richly designed interactive experiences meant to educate visitors in a playful manner. Animated savings calculators, video-based testimonial experiences, a feature-rich navigation menu, and other experiences were featured in the new website.

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